Own paid channel strategy and execution
Coordinate with the marketing and sales team to plan, build, and manage paid campaigns across Google Ads, LinkedIn, Meta, and other programmatic channels
Set the strategy, run the campaigns, and optimise continuously for pipeline and cost efficiency
Drive pipeline and revenue impact
Work closely with the sales and channel teams to understand pipeline targets and ensure paid activity is generating the right volume and quality of leads
Be accountable for metrics that matter, CPL, CAC, MQL-to-SQL conversion, and pipeline generation and influence
Manage and optimise budget
Allocate spend across channels based on performance data, forecast accurately, and report on ROI to senior stakeholders
Test, learn, and iterate
Run structured A/B tests across ad creative
Work with our Website & CRO team to optimise landing pages
Test new audience segments
Build a culture of continuous improvement backed by data, not instinct
Collaborate on messaging impact
Create a data led feedback loop with the wider Marketing, Sales, Channel & Product teams to provide clear guidelines on messaging that attracts and engages our ICPs and existing customer base
Own performance reporting
Work with our Data & Analytics team on performance marketing analytics and reporting
Translate data into insight and recommendations, not just charts
Manage agency relationships
Where external agencies or freelancers support paid activity, manage those relationships to deliver quality output within budget

5+ years in a performance marketing role, ideally within B2B SaaS or technology
Proven track record of managing significant paid media budgets (£1m+ per year) with measurable pipeline impact
Hands-on platform experience across Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
Experience working within a demand generation framework and understanding of the full B2B funnel
Strong analytical ability, comfortable in GA4, HubSpot, Salesforce, Hockeystack (or equivalent CRM), and Excel or BI tools
Confident interpreting data to make spend and strategy decisions
Solid understanding of B2B buyer journeys and how paid activity fits within different GTM motions
Experience with landing page optimisation and A/B testing
Clear, confident communicator, able to present performance results and recommendations to senior stakeholders

Remote (Worldwide) — UK, US, Europe, Asia-Pacific

Generous paid time off
Flexible working options including XFlex programme
Work from anywhere allowance
Enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood
Comprehensive healthcare coverage
Fully funded insurance and income protection
Access to 24/7 virtual care
Mental health, legal and financial support through employee assistance programmes
Contributory retirement plans and savings support
Subscriptions to Calm and Blinkist
Fitness and lifestyle credits
Global travel assistance
Wide range of discounts
Equal opportunity employer committed to inclusion and diversity
Reasonable adjustments or support available through application or hiring process via Work@Exclaimer.com

Exclaimer is hiring a Performance Marketing Manager