About the Role
This role is responsible for managing and scaling performance marketing initiatives with a focus on measurable results and ROI.
Responsibilities
- Lead the strategy and execution of paid digital marketing campaigns
- Optimize advertising spend across platforms to maximize return on investment
- Manage relationships with external vendors and media partners
- Analyze campaign performance using key metrics and reporting tools
- Collaborate with creative teams to develop high-converting ad content
- Implement A/B testing to refine messaging and targeting
- Monitor industry trends and adjust strategies accordingly
- Ensure brand consistency across all digital touchpoints
- Track and report on KPIs including CAC, LTV, and conversion rates
- Use data insights to guide budget allocation decisions
- Manage campaign setup and optimization in programmatic platforms
- Coordinate with regional teams to align on market-specific goals
- Develop audience segmentation strategies for targeted outreach
- Oversee landing page effectiveness and conversion rate optimization
- Maintain compliance with digital advertising policies and regulations
- Support lead generation and nurturing initiatives
- Work closely with analytics teams to improve data accuracy
- Drive testing plans for new channels and platforms
- Evaluate emerging technologies for potential integration
- Ensure timely delivery of marketing initiatives
- Manage campaign calendars and performance dashboards
- Provide regular updates to senior stakeholders
- Identify opportunities to scale successful campaigns
- Contribute to long-term marketing planning
- Support onboarding and training for new team members
Compensation
Competitive salary and benefits package
Work Arrangement
Remote
Team
Part of a growing marketing team focused on scalable customer acquisition
Why This Role Matters
- This position plays a key role in shaping how customers discover and engage with brands across digital channels.
- Success in this role directly impacts growth and market expansion.
What We Offer
- Flexible remote work environment
- Opportunities for professional development
- Exposure to diverse marketing challenges across multiple brands
- Collaborative team culture with data-driven decision making
Not specified
