Responsibilities
- Own our tag manager setup end to end, including the server-side GTM container, and review any changes other teams want to make
- Work with the paid marketing team daily: fix tracking bugs, set up tracking for new landing pages and campaigns, and debug discrepancies between platform-reported conversions and our internal data
- Build and maintain server-to-server conversion tracking (Meta CAPI, Google Enhanced Conversions, and similar) and validate pixel vs server deduplication
- Improve tracking script performance and correctness, keeping script impact on pagespeed and Core Web Vitals within budget
- Make sure consent handling and regional restrictions are correctly enforced across markets
- Define event schema and UTM conventions, and document them so tracking for new campaigns is correct by default
- Build monitoring and alerting for the measurement stack so we catch broken tracking within hours, not weeks
- Review PRs that add conversion events to the main app, and work with product engineering on tracking integrations
Requirements
- Strong JavaScript/TypeScript, comfortable working in both frontend code and a production application codebase
- Hands-on experience with Google Tag Manager, including server-side GTM, and at least one conversion API (Meta CAPI, Google Enhanced Conversations, or similar) implemented server-to-server
- Experience debugging attribution discrepancies end to end: pixel vs server deduplication, UTM conventions, event schema design
- Solid understanding of web performance and how to add tracking without degrading Core Web Vitals
- Working knowledge of consent and privacy requirements (Consent Mode v2, regional restrictions) and SQL for validating tracking data in the warehouse
Nice to Have
- CDP experience (Segment, RudderStack, Snowplow)
- Product analytics tools (GA4, Amplitude, PostHog) and dbt
- Next.js experience
- Exposure to incrementality testing or media mix modelling
Benefits
- Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.
- Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.
- Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.
- Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.
- Annual company offsite: Each year, we bring the entire team together in a new location - past offsites have included Croatia and Italy.
- Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.
Work Arrangement
Remote (Worldwide) — London, New York, Madrid, Warsaw