Join a forward-thinking marketing team as a Marketing Specialist focused on driving demand through strategic sales outreach. In this role, you’ll shape how we engage with inbound leads and prospects by crafting targeted messaging that converts. Working closely with campaigns, product marketing, and sales teams, you'll develop outreach sequences that reflect deep audience understanding and brand consistency.
What You’ll Do
- Design and implement outreach strategies for both inbound MQLs and outbound prospecting initiatives.
- Create, refine, and optimize high-impact copy for emails, nurture flows, and sales sequences that drive meeting bookings.
- Use AI-powered content tools to enhance personalization, efficiency, and message relevance.
- Maintain and improve automated email nurture paths in Marketo to ensure timely, data-informed communication.
- Operate daily in Outreach and Marketo to manage and scale outbound and inbound engagement workflows.
- Analyze performance through Tableau dashboards, adjusting tactics based on funnel metrics and engagement trends.
- Conduct research and interviews to build expertise in our solutions, industries, and buyer personas.
- Customize tone and messaging for distinct audience segments to increase resonance and response rates.
- Test variations continuously, using insights to evolve content and strategy over time.
- Partner with sales leadership to align outreach with field needs and deliver effective sales enablement assets.
- Present campaign concepts, results, and recommendations to stakeholders and sales teams.
- Stay informed on trends in marketing communication, sales development, and AI applications in outreach.
- Contribute messaging insights across channels including chat, microsites, webinars, landing pages, and paid ads.
What We’re Looking For
- At least two years of marketing or copywriting experience with a focus on sales-driven content.
- Strong writing, editing, and research abilities with a demonstrated ability to produce compelling, conversion-focused copy.
- Openness to experimenting with and mastering new AI tools for content generation and optimization.
- Curiosity about data and what it reveals about audience behavior and messaging effectiveness.
- Ability to work independently while collaborating across functions to meet goals.
- Excellent organizational skills with experience managing multiple priorities.
- A balance of creativity and analytical thinking—comfortable testing ideas and letting data guide decisions.
Preferred Background
- Degree in Marketing, Communications, or a related field.
- Hands-on experience with marketing automation and sales engagement platforms such as Marketo, Outreach, or Salesforce.
- Attention to detail and a strong sense of brand voice and consistency.
- Mindset focused on results, learning, and continuous improvement.
- Proven project management and cross-functional collaboration skills.
Technology Stack
Marketo, Outreach, Salesforce, Tableau, AI-powered content creation tools
Compensation & Benefits
This role offers a salary range of $66,000 – $91,000 USD, equity, a performance-based bonus, and access to a comprehensive benefits package. The position is fully remote within the United States, supporting a flexible and inclusive work environment.
Our Culture
We value collaboration, innovation, and a data-first approach. Our workplace is fast-moving, respectful, and inclusive, with a strong commitment to equal opportunity and security awareness. All team members contribute to maintaining a culture where diverse perspectives are welcomed and respected.
