Responsibilities
- Act as the primary technical lead for the marketing technology ecosystem, including Marketo and integrated platforms such as webinar, ABM, enrichment, and email tools, ensuring configuration, maintenance, and optimization while identifying new solutions as needed.
- Manage core marketing operations including lead lifecycle management, lead scoring, nurture workflows, and campaign logic, identifying inefficiencies and implementing modular, scalable improvements.
- Independently troubleshoot integration issues across systems, including sync failures, routing errors, field mapping discrepancies, and connectivity problems between event platforms and other tools.
- Oversee email channel operations, including audience segmentation, personalization, dynamic content delivery, send frequency governance, and conflict resolution to maintain deliverability at scale.
- Establish and maintain UTM tracking standards, campaign taxonomies, and attribution frameworks to ensure accurate performance measurement and accessible reporting data.
- Ensure data integrity through defined hygiene protocols, deduplication, normalization, enrichment, and record purging to support reliable funnel progression.
- Develop and maintain operational documentation and standards for marketing systems and workflows, ensuring knowledge sharing and consistency as processes evolve.
- Collaborate with Demand Generation, Events, and Sales teams to align system capabilities with business goals, managing intake and prioritization of operational requests.
- Lead and guide external execution partners by setting technical specifications, quality benchmarks, and best practices, while supporting team development as the organization scales.
- Champion AI-driven automation by identifying opportunities to enhance lead scoring, audience segmentation, quality assurance, and routine tasks, with appropriate governance controls.
Benefits
- Join a rapidly expanding SaaS company operating in North America and EMEA
- Receive a $200 monthly stipend for personal well-being and lifestyle enhancement
- Access comprehensive health and life insurance benefits
- Eligible for competitive pay and performance-based bonuses
- Enjoy statutory vacation plus flexible time-off policies
- Take time off for birthdays and community volunteering
- Participate in employee resource groups
- Attend team and company-wide gatherings
- Perks may vary by location or eligibility
Compensation
Competitive compensation & bonus program
Work Arrangement
Remote, Canada (ET Timezone preferred)
Team
Collaborates with Demand Gen, Events, Sales, and external agencies
Other
- Position is remote with a preference for candidates in the Eastern Time zone of Canada
- Travel is minimal, limited to once or twice per year (under 10%)
- Background checks are a requirement for employment
- Applicants with arrest or conviction records will be considered in compliance with Los Angeles County Fair Chance Ordinance and California Fair Chance Act
- Role may involve access to sensitive information including employee, customer, financial, and proprietary product data
Not mentioned
