About the Role
The individual in this role will oversee the systems, tools, and processes that enable marketing performance tracking, campaign execution, and cross-functional collaboration, with a focus on scalability and data integrity.
Responsibilities
- Manage marketing technology stack including CRM, email platforms, and analytics tools
- Ensure accurate tracking of marketing KPIs and campaign performance
- Collaborate with sales to align lead definitions and handoff processes
- Develop and maintain dashboards for real-time marketing insights
- Implement and enforce data governance standards across marketing systems
- Optimize lead routing and scoring workflows
- Lead onboarding and training for new marketing software
- Coordinate with external vendors and technical partners
- Support budget planning and marketing spend tracking
- Streamline campaign execution processes across channels
- Audit marketing data regularly for quality and consistency
- Partner with IT on integration projects between marketing and sales systems
- Document operational procedures and maintain process documentation
- Identify automation opportunities to reduce manual work
- Lead change management for new tools or process updates
- Ensure compliance with data privacy regulations
- Provide technical support to marketing team members
- Analyze system usage and recommend improvements
- Manage user permissions and access controls in marketing platforms
- Work closely with demand generation on campaign setup and tracking
- Track ROI for marketing programs and channels
- Standardize UTM and campaign tagging practices
- Troubleshoot data discrepancies across platforms
- Support migration to new marketing technologies when needed
- Facilitate cross-team workshops to improve operational efficiency
Compensation
Competitive salary and benefits
Work Arrangement
Hybrid remote
Team
Part of the marketing team reporting to the marketing director
About the Team
- This role operates within a dynamic marketing department focused on data-driven decision making and scalable growth strategies.
- Team members collaborate across time zones with a strong emphasis on transparency and continuous improvement.
Growth Opportunities
- The position offers direct exposure to executive leadership and strategic planning.
- There is potential to lead larger initiatives and mentor junior team members as the organization expands.
Available for qualified candidates
