Care.com is looking for a Marketing Manager I - SEO & GEO to own our organic search presence end-to-end. You will be a key voice in how AI-driven search shapes our future growth, moving from strategy to execution. This is a hands-on role for someone who builds strategies and ships fixes in collaboration with engineering.
What You'll Do
- Build and execute the SEO roadmap across technical, content, and off-page initiatives, owning the numbers for traffic, rankings, and conversions.
- Define and drive strategy for visibility in AI-generated results (Google AI Overviews, ChatGPT, Perplexity) by optimizing entity coverage, content structure, and schema.
- Run audits, triage issues, and ship fixes, partnering with engineering from requirements through QA and owning the outcome.
- Own the full cycle from keyword brief to published page and build scalable frameworks for programmatic SEO across our care categories.
- Be the SEO authority for Product, Engineering, Marketing, and Data, aligning with Paid on SERP strategy and building clear performance dashboards.
What We're Looking For
- 5+ years of SEO experience, with at least 1–2 years in a lead or manager-level role.
- A proven track record of driving significant organic traffic and revenue growth at scale.
- Direct experience working within or alongside engineering/product teams in an agile environment.
- Demonstrated experience with AI search optimization (AIO, LLM-based search, featured snippets, entity optimization).
- Expert-level proficiency with SEO tools like Google Search Console, Ahrefs, Semrush, Screaming Frog, or Botify.
- Comfortable reading and writing HTML, CSS basics, and structured data (JSON-LD/Schema.org).
- Experience with log file analysis, JavaScript SEO challenges, and large-scale site architecture.
- Proficiency with analytics platforms like GA4, Looker, or Tableau.
- A bias for action, strong communication skills for translating complex SEO concepts, and project management chops.
- An entrepreneurial ownership mentality, treating the organic channel as yours to build.
Technical Stack
- SEO Tools: Google Search Console, Ahrefs, Semrush, Screaming Frog, Botify
- Web: HTML, CSS, JSON-LD/Schema.org
- Analytics: GA4, Looker, Tableau
Benefits & Compensation
- Compensation range: $75,000 to $85,000.
- Health, life, and disability insurance.
- Generous 401K employer matching program.
- Paid holidays and paid time off (PTO).
- Annual bonuses and short- and long-term incentives.
Work Mode
This is a hybrid role based in Dallas, TX or Austin, TX.
At Care.com, we’re a consumer tech company with heart, on a mission to solve a universal human challenge. We unite entrepreneurs, self-starters, and big thinkers who apply data analytics, AI, and the latest technologies to connect people in new ways.
