Responsibilities
- Support the Marketing team with executing marketing strategy and achieving lead generation goals
- Contribute to the development of the SEO and content strategy
- Collaborate with SEO consultants, link builders, online media, content writers, agencies, etc. to ensure the growth of leads from organic
- Drive website development and optimization, align with the website development team
- Write materials for the marketing campaigns (social media posts, newsletters, landing page texts, etc.)
- Manage inbound marketing/growth marketing projects (e.g., webinars, content syndication campaigns, offline events, PPC, newsletters, etc.) and analyze their performance
- Conduct research to select the right marketing channels for lead generation growth, initiate and execute new marketing activities
- Contribute to the development of the Leobit brand (work with industry awards, media, partnerships, events etc.)
Requirements
- At least 3 years of experience in the marketing department of an IT outsourcing company targeting US and/or EU markets
- Knowledge of B2B lead generation channels
- Understanding of custom software development niche and processes
- Advanced SEO, GEO, AEO skills
- Knowledge of Ahrefs or similar tools
- Good AI competence, hands-on experience of usage of the AI tools for B2B marketing tasks
- Experience in managing inbound marketing campaigns
- Experience in writing engaging B2B marketing materials (website pages, landing page materials, etc.)
- Basic skills in Google Analytics
- Level of English: Upper-Intermediate or Advanced (with excellent grammar skills)
Nice to Have
- Social media marketing
- Knowledge of Google Tag Manager
- Experience in collaboration with web developers / designers / external agencies
- PR and Event management
- Experience in PPC Ads
- Experience with growth marketing
Benefits
- Flexible working schedule
- Interesting and challenging projects
- Motivated colleagues with profound knowledge of business development, marketing, and technical fields
- AI infrastructure to support marketing tasks and processes
- Attractive compensation package
Work Arrangement
Remote (City/Region) — Lviv
Additional Information
- Level of English: Upper-Intermediate or Advanced (with excellent grammar skills)