Datatonic is looking for a Marketing Executive with a strong grasp of the full marketing mix to support and execute integrated B2B marketing campaigns. You’ll play a key role in driving demand and pipeline generation, working closely with Sales, Partnerships, and Product teams.
What You'll Do
- Develop and execute multi-channel B2B marketing campaigns targeting enterprise audiences.
- Support Account-Based Marketing (ABM) initiatives to engage high-value accounts in close alignment with sales.
- Partner with the sales team to build pipeline, influence deal velocity, and provide relevant collateral and tools.
- Track and measure marketing influence on pipeline and revenue; adapt strategy based on performance data.
- Create compelling content including case studies, whitepapers, emails, landing pages, and sales assets.
- Ensure content aligns with brand messaging and supports the buyer journey across all stages.
- Plan and deliver events, webinars, and trade shows to engage and convert prospects.
- Manage and grow strategic partner marketing relationships to extend reach and co-create campaigns.
- Monitor and report on campaign performance, ROI, and key marketing KPIs.
- Use performance insights to optimize campaigns and demonstrate marketing’s contribution to revenue.
What We're Looking For
- 3+ years in a B2B marketing role
- Strong understanding of the full marketing mix with experience in both digital and offline channels
- Hands-on experience with ABM, campaign management, and content development
- Proven track record in working closely with sales teams to build and accelerate pipelines
- Familiarity with CRM and marketing automation tools (e.g. Salesforce, HubSpot, Marketo, etc.)
- Analytical mindset with experience in pipeline tracking and ROI reporting
- Excellent project management and organizational skills
- Ability to manage multiple projects and stakeholders simultaneously
- Strong written and verbal communication skills
Nice to Have
- Experience ideally within enterprise or technology sectors
Team & Environment
Work closely with Sales, Partnerships, and Product teams.
Benefits & Compensation
- 20 days of paid vacation per calendar year
- Public Holidays for your Province of Residence
- 5 Wellness days (sickness, personal time, mental health)
- 5 Lifestyle days (religious events, volunteer day, sick day)
- Matching Group Retirement Savings Plan after 3 months
- Competitive Group Insurance plan on Day 1 - individual premium paid 100%
- Virtual Medicine and Family Assistance Program - 100% employer-paid
- Home office budget - We are 100% remote
- CAD $70/month for internet/phone expenses
- CAD $1,500 every 3 years for tech accessories and office equipment (monitor, keyboard, mouse, desk, etc.) starting on Day 1
- Company-supplied MacBook Pro or Air
- CAD $400/year for books, relevant app subscriptions or an e-reader
- Opportunities for paid certifications
- Opportunities for professional and personal learning through Udemy Business
- Regular company off-sites and meetups
Work Mode
This role is local-country and open to candidates located in Canada.
Datatonic is an equal opportunity employer.
