Build, test, and deploy marketing emails in Pardot, ensuring accurate segmentation, personalisation, and brand compliance
Manage end-to-end campaign production: landing page building, HTML/template setup, QA, scheduling, and send
Maintain campaign calendars and coordinate with stakeholders across marketing
Conduct pre-send QA checks across subject lines, links, dynamic content, and mobile rendering
Build and maintain Pardot nurture programs, engagement programs, and drip sequences aligned to product and segment priorities
Support list management, segmentation, and dynamic content setup within Pardot
Monitor automation health — identify and resolve broken triggers, sync errors, or engagement drops
Maintain data accuracy between Pardot and Salesforce, including campaign member statuses, lead source tagging, and list hygiene
Assist with SFDC campaign setup, ensuring correct attribution fields are in place for pipeline and MQL reporting
Create campaign performance reports from Pardot and Salesforce, including open rates, CTR, CTOR, and MQL conversion

2+ years of experience in email marketing, marketing operations, or digital role
Hands-on experience with Pardot - campaign building, list management, nurture programs
Strong attention to detail, particularly in email QA, data accuracy, and campaign setup
Comfortable working in a fast-paced environment with competing deadlines and multiple stakeholders
Clear written communication skills for internal coordination and stakeholder updates

Remote (Worldwide) — America, Australia, Malaysia, India

AI is part of how we work smarter
Candidates should be curious, adaptable and open to using AI to improve how they work
Reasonable adjustments available upon request
All matters will be treated with strict confidence

Ideagen is hiring a Marketing Coordinator