Scale Army is looking for a Marketing Assistant to support day-to-day content operations for a food blog. You will coordinate content and marketing to help readers feel more confident in the kitchen, gaining hands-on experience with the real work behind content marketing.
What You'll Do
- Schedule content across all major platforms, including Facebook (via Meta Business Suite), Pinterest, TikTok, Instagram, and YouTube.
- Use scheduling tools to prepare and organize upcoming posts.
- Maintain a consistent posting calendar and ensure timely delivery.
- Write and edit short- and long-form content, including blog posts, email newsletters, YouTube video scripts, and social media captions.
- Repurpose content across multiple platforms while keeping messaging clear and aligned with the brand voice.
- Use AI tools like ChatGPT and Gemini to support content creation, thoughtfully revising and refining outputs.
- Update existing blog content according to Google’s current SEO best practices.
- Assist in formatting new recipe posts, improving internal linking, and identifying opportunities to expand content.
- Support ongoing SEO initiatives by conducting light keyword research and applying findings.
- Create and follow detailed checklists and SOPs to maintain consistency.
- Collaborate with the client to align on weekly and monthly priorities.
- Participate in training and onboarding, remaining open and flexible.
- Occasionally track post performance using Google Analytics or platform insights.
What We're Looking For
- 2+ years of experience with digital marketing, copywriting, or content creation for blogs, newsletters, or social media.
- Strong command of native-level English writing that is warm, clear, and reader-focused.
- Familiarity with Meta Business Suite is a must.
- Working knowledge of SEO best practices and Google Analytics is required.
- Comfortable using AI writing tools as part of the workflow without relying on them entirely.
- Detail-oriented, fast learner, able to follow checklists consistently while managing multiple tasks.
Nice to Have
- Basic understanding of cooking, home cooking culture, or Mediterranean-style cuisine is highly desirable.
Technical Stack
- Meta Business Suite
- Google Analytics
- ChatGPT
- Gemini
Team & Environment
You’ll join a small but passionate team focused on creating quality content.
Work Mode
This is a global position.
