Responsibilities
- Evaluate marketing effectiveness across paid media, affiliate programs, email, partnerships, content, and lifecycle campaigns.
- Monitor and report on critical marketing metrics such as customer acquisition cost, return on ad spend, conversion rates, funnel efficiency, and campaign profitability.
- Develop and maintain dashboards and regular reports to track marketing trends and performance over time.
- Examine customer lifecycle metrics including acquisition, onboarding, engagement, retention, churn, and re-engagement.
- Categorize customers by behavioral patterns, lifecycle phase, product usage, and revenue contribution.
- Discover ways to enhance onboarding experiences, lifecycle communications, and overall customer lifetime value.
- Assess complete customer pathways from initial contact through conversion and repeat interactions.
- Pinpoint stages of attrition and opportunities for conversion improvement in landing pages, checkout sequences, and post-purchase flows.
- Collaborate with marketing teams to analyze A/B tests and other experimentation initiatives.
- Transform analytical findings into clear, practical recommendations for non-technical audiences.
- Deliver concise, business-focused presentations of insights and strategies to marketing leadership.
- Contribute to strategic planning with data-backed forecasts and trend evaluations.
- Utilize marketing analytics tools, business intelligence platforms, and data systems such as GA4, CRM databases, attribution models, and advertising platforms.
- Maintain accuracy, consistency, and trustworthiness in marketing data and reporting systems.
- Coordinate with data, product, and engineering teams to enhance data integrity and tracking infrastructure.
Work Arrangement
Remote (UK)
About ThriveCart
The company is a top sales and checkout solution supporting more than $5 billion in sales for creators and entrepreneurs. It enables coaches, creators, and small businesses to increase revenue, retain more profits, and grow efficiently. With over 65,000 customers globally, it powers many of the most successful digital ventures in the creator economy.
Our Values are
Commit to Excellence, Find a Way, Help Each Other, Keep Growing, Data First
