Responsibilities
- Design comprehensive content strategies that support campaign goals and business targets across all stages of the customer journey
- Define the purpose and function of content for various platforms including social media, video, influencer networks, and digital ecosystems
- Convert media planning inputs into actionable content direction and structured messaging frameworks
- Support continuous content operations as well as time-sensitive campaign launches and major brand moments
- Develop detailed content briefs, core messaging, and narrative approaches tailored to specific campaigns
- Maintain consistent brand voice and messaging across channels while optimizing format and style for each platform
- Partner with creative, social media, and influencer teams to execute content concepts effectively
- Track content delivery to ensure adherence to strategic goals and project timelines
- Evaluate content performance using metrics such as engagement, views, click-through rates, and conversion outcomes
- Determine which content elements are effective, which are not, and the underlying reasons for performance trends
- Suggest data-backed improvements and iterative changes to content strategies
- Incorporate knowledge of platform trends, algorithm updates, and audience behavior into content planning
- Assist in shaping influencer and content creator strategies and provide clear briefing materials
- Ensure influencer-generated content reflects brand messaging and supports campaign objectives
- Coordinate paid media efforts with organic and social content initiatives for unified execution
- Work with influencer teams to amplify content reach and impact
- Collaborate with media planners to synchronize content with channel-specific strategies
- Engage with creative, social, and performance marketing teams to ensure smooth campaign execution
- Verify that content plans are realistic within given timeframes, budget constraints, and technical platform requirements
- Assist senior managers in developing campaign concepts and client presentations
- Prepare strategic content decks, including creative ideas and justifications
- Present content direction and articulate the strategic reasoning behind recommendations to clients
- Support regular performance evaluations of content initiatives and contribute to improvement recommendations
