About the Role
Oversees digital fundraising strategy, driving online donor acquisition, retention, and revenue growth through integrated campaigns, analytics, and cross-channel engagement.
Responsibilities
- Lead the development and execution of digital fundraising campaigns
- Optimize online donation forms and user pathways for conversion
- Collaborate with content and design teams to produce compelling fundraising assets
- Analyze performance metrics to guide strategy and improve results
- Manage email fundraising calendars and segmentation strategies
- Oversee digital advertising efforts to acquire and retain donors
- Ensure compliance with data privacy regulations in digital outreach
- Track and report on fundraising KPIs to stakeholders
- Identify opportunities to enhance donor engagement through digital tools
- Coordinate with CRM teams to maintain accurate donor data
- Evaluate emerging digital platforms for fundraising potential
- Support peer-to-peer fundraising initiatives with digital infrastructure
- Integrate storytelling into digital campaigns to drive emotional connection
- Work closely with analytics teams to interpret donor behavior
- Develop A/B testing frameworks for emails and landing pages
- Manage vendor relationships for digital fundraising platforms
- Ensure brand consistency across all digital fundraising materials
- Lead digital strategy during urgent or time-sensitive campaigns
- Train team members on best practices in digital fundraising
- Stay current with industry trends and regulatory changes
- Foster inclusivity in messaging and audience targeting
- Use data insights to personalize donor communications
- Collaborate with advocacy teams to align fundraising with campaigns
- Drive monthly and year-end giving initiatives
- Promote recurring donation programs through digital channels
Compensation
Competitive salary with comprehensive benefits package
Work Arrangement
Hybrid work model with flexibility based on team needs
Team
Part of a mission-driven development team focused on equity and social impact
About Us
An organization dedicated to fighting hate and defending civil rights through advocacy, education, and legal action
Commitment to Equity
We prioritize diversity, equity, and inclusion in our hiring, programming, and internal practices to reflect the communities we serve
Not specified
