Responsibilities
- Develop and manage geographic and search engine optimization strategies to establish the company as a trusted source in AI and traditional search results.
- Create and refine content strategy for product, technical, and marketing materials to support customer needs throughout their journey.
- Implement scalable processes for content intake, review, and governance to maintain quality and efficiency.
- Lead and mentor a team of content strategists, setting priorities and promoting data-driven approaches.
- Define content architecture, taxonomy, and metadata standards to enhance findability across digital platforms.
- Collaborate with product teams on onsite search strategy, analyzing behavior and improving search result relevance.
- Partner with technical teams to execute and monitor technical SEO initiatives, ensuring early issue detection.
- Educate internal stakeholders on SEO best practices to ensure content meets machine-readable standards.
- Oversee external agencies and partners, ensuring alignment with goals and regional best practices.
- Establish metrics and reporting frameworks to measure content performance and identify optimization opportunities.
- Monitor market trends and competitive activity to recommend strategic adjustments and test new approaches.
- Facilitate collaboration across content, web, engineering, product, and executive teams to drive execution.
