Singtel is looking for a Manager to define and implement our Consumer Mobile lifecycle marketing strategy. In this role, you will drive customer engagement, maximize customer lifetime value, and deliver revenue growth through data-driven and AI-enabled approaches focused on retention and uplift.
What You'll Do
- Maximize customer value and achieve revenue and key driver targets, including retention and uplift.
- Plan and execute targeted lifecycle campaigns, translating customer insights and data into actionable next steps and measurable outcomes.
- Design, coordinate, and execute data-driven, multi-channel marketing campaigns using the latest AI-enabled capabilities.
- Collaborate with cross-functional teams (Customer Solutions, Customer Service, Analytics & Insights) to develop targeted campaign strategies and identify value creation opportunities.
- Coordinate campaign timelines, ensure accurate targeting and timely deployment, and manage smooth end-to-end execution using marketing platforms like Oracle Marketing Cloud.
- Apply a data-led approach to day-to-day campaign management.
- Collaborate closely with the AI & Data Science team to leverage AI-enabled capabilities such as advanced segmentation, predictive modeling, real-time decisioning, and personalized content.
- Implement automated engagement flows, improve targeting precision, and enhance campaign effectiveness.
- Track, report, and analyze campaign performance against established KPIs.
- Provide regular performance reporting and actionable insights to drive continuous optimization of campaigns, processes, and customer communication.
What We're Looking For
- Degree in Marketing, Business Management, or Economics.
- 3-5 years of experience in Customer Lifecycle Marketing, Marketing, or as a Business Analyst.
- Proficient in Power BI and the Microsoft Office suite.
- Familiarity with MarTech solutions (as a user), market research, and statistics.
Technical Stack
- Power BI
- Microsoft Office suite
- Oracle Marketing Cloud
Benefits & Compensation
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Singtel is an equal opportunity employer.
