Responsibilities
- Improve new user activation and first transaction rates by refining onboarding through product updates, personalized marketing, and targeted engagement.
- Develop and manage a structured user lifecycle model with segmentation to boost repeat transactions using loyalty programs, gamification, points, and cross-selling.
- Design and refine referral programs and viral loops to increase organic product adoption.
- Lead A/B testing initiatives and user segmentation to enhance operational efficiency and resource allocation.
- Coordinate with internal teams to ensure seamless rollout of lifecycle marketing initiatives.
- Apply analytical thinking and data analysis to detect business opportunities, diagnose issues, and create measurable solutions.
- Maintain deep understanding of product offerings, user behavior, and pain points across business units.
Benefits
- Contribute to shaping the future of a leading blockchain ecosystem.
- Work alongside high-performing professionals in a flat, user-focused global organization.
- Take ownership of fast-moving, innovative projects with significant autonomy.
- Grow professionally in a performance-oriented culture that values learning and development.
- Receive a competitive compensation package and comprehensive benefits.
- Enjoy remote work flexibility, with location policies adjusted based on team requirements.
Compensation
Competitive salary and company benefits
Work Arrangement
Remote (Worldwide)
Team
User-centric global organization with a flat structure
Other
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Not specified
