Requirements
- 7–10 years of product marketing experience, ideally in crypto and/or trading platforms.
- Deep expertise in margin trading — including user psychology, leverage mechanics, risk management practices, and product differentiators across crypto and traditional finance.
- Proven success launching products and features using market, customer, and behavioral insights.
- A customer-obsessed mindset with strong experience in positioning products to different user segments.
- Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.
- Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.
- Highly analytical and data-driven — comfortable navigating trading metrics to identify trends, uncover insights, and inform go-to-market decisions.
- Strategic thinker with strong execution skills — comfortable operating independently and in ambiguity.
- Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.
- Passion for helping others grow — supports peers, mentors junior PMMs, and helps raise the bar for the team.
Team
Structure: Kraken Pro Product Marketing team
Additional Information
- Kraken is a fully remote company with Krakenites in 70+ countries who speak over 50 languages.
- Applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
- Kraken considers qualified applicants with criminal histories for employment, assessing candidates consistent with the San Francisco Fair Chance Ordinance.
- Kraken hires strictly based on merit, seeking candidates with the most suitable abilities, knowledge, and skills for the job.
- Applicants are encouraged to apply even if they don’t fully meet listed requirements, especially if passionate or knowledgeable about crypto.
- Kraken is an equal opportunity employer and does not tolerate discrimination or harassment based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or other protected characteristics.
