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Ukraine Remote (Country) Employment

Glovo is hiring a Lead Marketing & Growth Analyst Ukraine

Responsibilities

  • Define Glovo local growth strategy, adapting global playbook to local needs.
  • Lead local Marketing activations (offline and online) and manage/optimize in-app content to deliver on the agreed growth goals.
  • Define promotional, pricing and point of sale strategy.
  • Apply expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with in-app offers, identify growth opportunities, and execute on projects to drive growth and engagement.
  • Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.
  • Identify and execute local partnerships and collaboration opportunities to drive brand loyalty and positive image perception.
  • Track delivery market dynamics and competitor activities.
  • Lead the ideation and execution of user-centric marketing activations that drive growth, working closely with other functions (Operations, Finance and Commercial).
  • Define and analyze metrics that inform the success of the activities carried out.
  • Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail.
  • Communicate and simplify concepts to the audience's needs.
  • Establish meaningful business relationships on behalf of the business (Partners, Media and other agencies, etc).
  • Work together with functional HQ teams to get the local message through.
  • Work closely with local teams to move forward on various growth initiatives.
  • Keep relevant parties informed about activities and accomplishments of the department and its programs.
  • Design stakeholder communication plans that motivate further cohesion within the business.
  • Compile and present reports on marketing initiatives/campaign performance through collaboration with the analytics and other HQ/local teams.

Requirements

  • Strong analytical skills
  • Practical marketing and trade marketing knowledge
  • Strong cross-functional project management background
  • Hunger to make business grow with positive ROI
  • Role performance will be evaluated based on New Customer and Recurrent Customer OKRs delivery as well as reaching profitability targets

Work Arrangement

Remote (Country) — Ukraine

Required Skills
Data Mining
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About company
Glovo

We’re a Spanish tech company and the fastest-growing multi-category player in Europe, Central Asia, and Africa. With technology at the core of our business, we create innovative solutions by connecting customers, businesses and couriers, whilst making sure we have a sustainable impact on our communities and ecosystems.

We want to have a positive impact on cities, our communities, and the environment.

We strive for a socially-responsible and eco-friendly growth model. For us, change comes from within. Our internal culture drives impact from the core of our business. We enable small businesses to grow and give couriers an opportunity to generate income in a fast and accessible way. Our technology is free for non-profit causes and is put to good use, helping us to reduce our carbon footprint and make an impact in the communities we serve.

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Job Details
Category other
Posted 20 days ago