Komodo Health is hiring a Head of Revenue Marketing to lead our demand generation and performance marketing engine. You will build and scale a world-class function to drive measurable growth from awareness to retention, reporting directly to the CMO.
What You'll Do
- Develop and execute the company’s demand generation strategy across paid, owned, and earned channels.
- Advance customer and prospect segmentation to refine targeting and enable an ABM-led and inbound go-to-market approach.
- Partner closely with Sales, Business Development, and Product Marketing to ensure unified messaging and funnel accountability.
- Partner with Revenue Operations to optimize the MarTech stack for reliable attribution and scalable reporting.
- Guide budget allocation and optimization across initiatives.
- Lead campaigns across digital advertising, social, email, web, and field marketing to drive a qualified pipeline.
- Manage channel performance, conversion paths, nurturing, and routing in collaboration with Revenue Ops.
- Optimize advertising investments across media (programmatic, search, social, etc.) for efficiency and ROI.
- Drive lifecycle marketing efforts to increase engagement, retention, and expansion among existing customers.
- Institute a culture of continuous testing and iteration to optimize opportunity identification, lower CPL, and increase funnel velocity.
- Build and operationalize performance dashboards and reporting cadences to analyze funnel performance end-to-end, tracking KPIs like MQLs, SQLs, conversion rates, and ROMI.
- Provide insights into market trends, customer behavior, and product adoption to inform future investments.
- Own attribution models and ensure visibility into campaign performance, CAC, and LTV metrics.
- Partner across Marketing, Product, and Sales to support launches, GTM plays, and content strategies.
- Manage agency and vendor relationships to ensure high-quality execution and ROI.
- Develop, mentor, and scale a high-performing marketing team of 5-6 professionals.
What We're Looking For
- 10+ years of experience and proven results in B2B demand generation and performance marketing.
- A builder mindset, excelling in an environment where processes and systems need to be built from the ground up.
- A bias for action, driven to get things moving quickly and execute programs with speed and efficiency.
- Highly data-driven with deep fluency across marketing automation, analytics, and ABM platforms.
- Strong cross-functional collaborator with the ability to partner effectively with Sales, Product, and Customer teams.
- Exceptional leadership and people development skills—able to inspire, coach, and grow a diverse marketing team.
- A strategic thinker with hands-on execution skills, comfortable operating at both high-level and detailed levels.
- Ability to evangelize AI-led marketing across a global organization.
Nice to Have
- SaaS or healthcare analytics experience.
Technical Stack
- Salesforce, Marketo/HubSpot, Google Analytics, Demandbase, 6sense, Looker.
Team & Environment
You will lead a team of 5-6 marketing professionals and report directly to the CMO. Our team is ambitious and supportive, with diverse backgrounds and a shared passion for our mission.
Benefits & Compensation
- Compensation: San Francisco Bay Area and New York City: $256,000 - $319,000 USD. All Other US Locations: $223,000 - $279,000 USD. This role may also be eligible for equity awards.
- Comprehensive health, dental, and vision insurance.
- Flexible time off and holidays.
- 401(k) with company match.
- Disability insurance and life insurance.
- Leaves of absence.
- Paid time off for vacation, sickness, holiday, and bereavement.
- 100% company-paid life insurance and long-term disability insurance.
Work Mode
This is a hybrid position open to candidates located in the United States.
Komodo Health provides equal employment opportunities to all applicants and employees. We prohibit discrimination and harassment of any type with regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
