Responsibilities
- Build and manage a deep, rolling product pipeline across multiple categories: men’s health, women’s health, kids, longevity, performance, hydration, weight management, and emerging verticals.
- Drive product development from concept through commercialization across all form factors: powders, gummies, liquids, soft gels, capsules, effervescent tablets, sachets, RTDs, and new delivery formats.
- Own the 12–18 month product roadmap with clear gate-stage milestones, prioritised by commercial opportunity, competitive gap analysis, and brand-market fit.
- Develop category expansion strategies informed by global market trends, consumer insights, clinical research, and competitive intelligence.
- Identify white-space opportunities in underpenetrated demographics and health verticals before the market catches up.
- Lead formulation strategy with an obsession for clinical dosing, ingredient transparency, and product efficacy – no fairy-dusting, no proprietary blends that hide weak formulations.
- Evaluate and select branded ingredients, patented compounds, and novel actives – balancing efficacy, IP defensibility, regulatory clearance, and COGS impact.
- Manage relationships with scientific advisors, KOLs, and clinical research partners to validate formulations and generate credible substantiation.
- Stay ahead of ingredient innovation, regulatory shifts (FDA, EFSA, TGA, MHRA), and emerging science across nutraceuticals, functional foods, and adjacent categories.
- Own stability testing, heavy metals compliance (Prop 65, USP), allergen management, and multi-market regulatory filings across 31+ countries.
- Source, evaluate, negotiate, and manage contract manufacturers (CMOs/CDMOs) globally across all form factors – with a sharp focus on quality, cost, speed, and scalability.
- Drive aggressive COGS optimisation without compromising product quality – negotiate raw material pricing, MOQs, lead times, and production economics.
- Build a diversified supplier base to mitigate single-source risk, geopolitical disruption, and supply chain volatility.
- Oversee tech transfer, scale-up production, QA/QC protocols, and line trials for new product launches.
- Establish vendor scorecards and performance reviews with clear SLAs covering quality, on-time delivery, and defect rates.
- Partner with the CEO and commercial team to align product development with revenue targets, margin requirements, and DTC/omni-channel strategy.
- Own landed COGS modelling and unit economics for every SKU – ensuring products are commercially viable at scale while maintaining premium positioning.
- Build product bundles, subscription architectures (monthly vs. quarterly), and tiered SKU structures that maximise LTV and reduce churn.
- Collaborate with marketing on product storytelling, hero ingredient narratives, and competitive positioning – translating complex science into consumer-facing claims that convert.
- Inform pricing strategy through competitive benchmarking, willingness-to-pay analysis, and margin stack modelling across markets.
- Work closely with the Scientific Advisory Board to validate formulations, pressure-test ingredient choices, and ensure every product meets the highest standards of clinical credibility.
- Develop compelling “why this product exists” stories that give marketing, content, and sales teams a strong foundation for go-to-market.
- Create product education materials, ingredient deep-dives, and comparison frameworks that equip the brand team to win the trust conversation with consumers.
- Ensure every product launch has a clear competitive moat – whether it’s a proprietary formulation, a category-first innovation, or a clinically validated claim.
Requirements
- Built and scaled massive product pipelines across multiple brands, categories, and form factors
- Understanding that great product development is the intersection of science, commercial acumen, and brand storytelling
Team
Reports to: CEO
Additional Information
- Work Hours: US Hours
