Responsibilities
- Develop short and long-term performance marketing strategies across channels including (but not limited to) Paid Search, Display, Video, Social, Programmatic and more.
- Own a full-funnel strategy that balances demand capture with demand creation and brand-building initiatives to drive both short-term revenue and long-term customer loyalty.
- Have a forward-looking vision for how our channels should evolve, ensuring we are positioned to win in a rapidly changing landscape, including agentic AI, search transformation, and emerging media technologies.
- Collaborate cross-functionally within eCommerce, Commercial/Sales, Product, Supply Chain, Finance/Controlling, and regional teams to build paid media plans that clearly outline impact to sales, underpinned by industry trends, competitor threats and market opportunities on a global scale.
- Further strengthen channels that are strong revenue contributors while exploring new channels for growth and revenue contribution.
Requirements
- Bachelor’s Degree or direct experience in performance / digital marketing
- 10 or more years of relevant experience with minimum 6 years working hands on developing media plans and directly executing performance marketing campaigns
- Experience working in marketing roles involving direct impact on revenue / sales
- Experience managing an 8-figure advertising budget
- Experience managing multiple layers of direct reports and managing external agencies
Nice to Have
- Experience building emerging channels from pilot stage into scalable revenue contributors
- Mastery in full funnel heavy up campaigns targeting customers across their purchase journey
- Experience across MarTech and Data & Analytics platforms
- Statistical Techniques: experimental design, analyses with probabilities and confidence intervals
- Demonstrated experience building and leading high-performing teams
- Ability to present complex analytical information in clear, concise, and compelling manner to executive leadership to inspire action
- Enthusiastic and self-motivated, with the ability to lead projects proactively
- Meticulous attention to detail, with an overall passion for continual improvement
- Innovative and creative, with a logical and methodical approach to problem solving
- Credible and articulate, with excellent communication, presentation, and interpersonal skills
- Ability to communicate effectively with others using the spoken word and in writing clearly and concisely
- Ability to think in such a way as to produce a new concept or idea and to make decisions or take actions to solve a problem or reach a goal
- Ability to be internally inspired to perform a task to the best of one’s ability using his or her own drive or initiative and to utilize the available time to organize and complete work within given deadlines
Additional Information
- This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.
