About the Role
The role involves leading the development and execution of creative assets that deliver measurable performance outcomes. The individual will collaborate with marketing, analytics, and product teams to refine creative content based on data insights and user behavior.
Responsibilities
- Lead the strategy and production of digital creative assets optimized for conversion
- Use performance data to guide iterative improvements in design and messaging
- Manage a team of designers, copywriters, and multimedia specialists
- Develop testing frameworks for creative variations across channels
- Align creative direction with brand guidelines and campaign KPIs
- Partner with media buying teams to ensure creative supports channel-specific goals
- Oversee the creative production lifecycle from concept to deployment
- Identify trends in user engagement to inform future creative development
- Implement tools and workflows for rapid creative iteration
- Ensure all creative meets accessibility and compliance standards
- Conduct post-campaign creative performance reviews
- Translate marketing objectives into visual storytelling strategies
- Optimize creative for mobile-first experiences
- Maintain a centralized creative repository for asset reuse
- Drive creative innovation while maintaining brand consistency
- Coordinate with external agencies and freelancers as needed
- Establish KPIs for creative effectiveness and team output
- Lead brainstorming sessions to generate high-impact concepts
- Evaluate emerging creative technologies and platforms
- Train team members on performance creative best practices
- Balance speed of delivery with creative quality
- Integrate user feedback into creative refinements
- Present creative strategies and results to senior stakeholders
- Manage creative budgets and resource allocation
- Foster a culture of experimentation and data-informed design
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Cross-functional team focused on data-driven creative optimization
Creative Philosophy
We believe creative must be both brand-strong and performance-proven. The ideal candidate merges artistic vision with analytical rigor, treating every asset as a testable hypothesis. Creativity is measured not just by engagement but by conversion impact.
Growth Environment
This role operates at the intersection of marketing, data science, and user experience. The team values rapid experimentation, clear metrics, and scalable creative systems. You will shape how creative decisions are made across paid and owned channels.
Available for qualified candidates
