About the Role
Lead the development and execution of marketing strategies to drive sustainable growth, increase customer lifetime value, and expand market presence in the e-commerce sector.
Responsibilities
- Develop and manage comprehensive marketing strategies to scale e-commerce operations
- Optimize customer acquisition funnels across digital channels
- Drive brand positioning and market differentiation in competitive environments
- Lead cross-functional teams to execute integrated campaigns
- Analyze performance metrics to guide decision-making and budget allocation
- Oversee digital advertising initiatives including paid search and social media
- Manage content strategy and creative direction for online platforms
- Implement A/B testing and conversion rate optimization programs
- Build and maintain customer segmentation models
- Collaborate with product teams to align marketing with product launches
- Monitor industry trends and adapt strategies accordingly
- Manage relationships with external agencies and partners
- Ensure brand consistency across all customer touchpoints
- Lead email marketing and retention initiatives
- Develop influencer and affiliate marketing programs
- Use data analytics to forecast demand and track campaign effectiveness
- Improve customer journey mapping and user experience
- Oversee SEO and organic content strategies
- Drive customer lifetime value through loyalty programs
- Manage crisis communication and brand reputation
- Ensure compliance with advertising regulations
- Lead quarterly planning and performance reviews
- Develop go-to-market strategies for new markets
- Work closely with finance on budget forecasting and ROI analysis
- Promote a culture of experimentation and agile marketing
Compensation
Competitive salary with performance-based incentives
Work Arrangement
On-site
Team
Growth-focused e-commerce team operating in a fast-paced environment
Why Join Us
- Opportunity to shape the marketing vision of a growing e-commerce brand
- Work in a supportive environment that values innovation and initiative
- Access to resources and autonomy to implement strategic initiatives
- Be part of a team redefining online retail in the region
Our Values
- Customer obsession drives every decision
- Data informs strategy, not assumptions
- Ownership and accountability are expected at all levels
- We move fast and learn from real-world outcomes
Available for qualified candidates
