As Head of Marketing, you'll drive growth for a global subscription-based mobile learning app by shaping and executing a data-driven marketing strategy. You'll translate business objectives into scalable user acquisition plans, with a strong focus on performance efficiency and volume across paid channels.
Key Responsibilities
- Develop and lead the end-to-end marketing strategy, aligning with long-term business goals and optimizing for sustainable customer acquisition cost (CPA) at scale.
- Manage and refine performance across major paid channels, with Meta Ads as the core driver, while evaluating and testing new user acquisition platforms.
- Own marketing measurement frameworks—from tracking KPIs by channel to refining attribution models and driving actionable insights.
- Lead and expand teams focused on user acquisition and creative production, ensuring clear priorities, effective tooling, and structured growth paths.
- Implement regular feedback cycles, performance reviews, and individual development plans to strengthen team capability.
- Assess and integrate new MarTech solutions to enhance automation, reporting speed, and operational scalability.
What You Bring
- At least 5 years of leadership experience in B2C performance marketing, ideally within mobile-first or web-based consumer products at scale.
- Proven success managing multi-million dollar monthly ad budgets with measurable ROI and contribution to net profit.
- Deep technical command of Meta Ads; strong working knowledge of Google UAC, TikTok, and other performance channels.
- Experience solving complex scaling challenges amid shifting platform dynamics and competitive landscapes.
- Track record building efficient creative operations, including automated workflows and integrated production pipelines.
- Background leading teams in agile environments—hiring, coaching, and developing talent with structured performance systems.
Why This Role Matters
You’ll own the full marketing function, shaping how millions discover and engage with an essential digital learning tool. With access to advanced tools and a culture built on innovation and responsibility, you'll have the autonomy to evolve strategies, grow a capable team, and significantly scale marketing impact in a collaborative, fast-moving environment.
