Responsibilities
- Develop and maintain the company's core narrative, market positioning, and messaging framework for all customer segments and personas
- Simplify and communicate advanced technical features into clear, persuasive value propositions for enterprise executives and mid-market operators
- Manage end-to-end product launches, from internal coordination to public market entry
- Create and scale a demand generation system that delivers qualified leads across enterprise and mid-market segments
- Oversee the entire customer journey—from awareness to conversion—with measurable attribution and performance reporting
- Collaborate with sales leadership to define ideal customer profiles, align messaging, and meet pipeline goals
- Plan and execute integrated campaigns across paid, owned, and partner channels, continuously optimizing performance
- Safeguard and evolve the brand’s tone, voice, and visual identity as the organization grows
- Lead thought leadership initiatives to position company executives as authoritative voices in retail media and advertising technology
- Manage public relations and media outreach to secure coverage in key industry and business publications
- Ensure brand and message consistency across all external communications and platforms
- Foster and expand a community of developers, operators, and partners engaged with the platform
- Own content and messaging for developer audiences, including documentation, newsletters, updates, and community forums
- Collaborate with product and engineering teams to produce technical content that appeals to developer and technical buyer audiences
- Identify and empower early adopters and community advocates to amplify reach and credibility
- Recruit, lead, and develop a growing marketing team with strategic hiring as the function expands
- Manage and allocate the marketing budget to maximize return and impact
- Establish scalable systems, tools, and processes to enable team efficiency and agility
Work Arrangement
Remote (Worldwide)
Team
marketing team
Other
- We are committed to being an equal opportunity employer and fostering a workplace where diversity is embraced and celebrated.
- We value diverse backgrounds and viewpoints, believing they enhance team performance and innovation.
- We respect and do not discriminate based on race, religion, color, national origin, caste, gender, gender identity or expression, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or military service.
