Own the Full Marketing Function: Lead brand, performance, and lifecycle as an integrated strategy - not as three separate mandates. Today the team heavily focuses on performance marketing; you'll remain focused on that, while bringing brand and lifecycle up to parity in time.
Drive Performance Marketing Sophistication: Allocate the acquisition budget across channels with rigour - proper attribution, event-based optimisation, and ROAS discipline. Push well beyond the current channel mix through meaningful creative testing and experimentation.
Build the Brand from the Ground Up: Define Cashalo's brand philosophy - voice, visual identity, awareness strategy - and put in place the measurement infrastructure (social listening, organic search, brand surveys) that's almost entirely absent today.
Stand Up Lifecycle Marketing: Build Cashalo's lifecycle capability from near-zero. Partner closely with the engineering team to define what's needed - triggered campaigns across email, SMS, Viber, push, and in-app - and own the strategy that runs on top of it.
Run a Small, Leveraged Team: Lead a tight, high-output team that uses AI for creative production, budget allocation, and analytics rather than defaulting to headcount growth. Build the model for what a modern, AI-native marketing function looks like.

8+ years in marketing, with hands-on performance marketing experience earlier in your career - you've personally run campaigns, not just overseen them
You've had real budget accountability: your name on spend decisions, not just advisory input
Strong quantitative fluency - ROAS, CAC, LTV, attribution models, and AB test design (sample size, statistical significance) are second nature
Consumer marketing background - you've run acquisition for a consumer-facing business, not B2B
Familiarity with CRM and lifecycle tooling (Iterable or equivalent); you know what good looks like even if you weren't the one building it
You hold both halves of marketing at once: analytical rigour and creative judgment — and you're honest about where your edge sits
An AI-native mindset - you see AI as a force multiplier for your team's output, not a threat to headcount

Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

Hybrid — Philippines, Singapore, Australia, India

This is an APAC based role (Philippines, Singapore, Australia, India). Our preference is to have someone based in Manila to work in the office twice a week with the team. If you're based anywhere else in APAC, you'll need to travel 4-6 times/year to Manila.

Tilt is hiring a Head Of Marketing, Cashalo