Responsibilities
- Own the full inbound revenue pipeline from traffic to revenue, ensuring alignment across stages.
- Deliver strong conversion metrics: over 40% of MQLs to demos, over 25% demo-to-win rate, 3–4x pipeline coverage, and CAC payback under 10 months.
- Maintain weekly collaboration with Sales to refine pipeline quality and improve conversion rates.
- Lead analytics, reporting, and dashboarding to inform all marketing decisions.
- Develop scalable inbound channels from scratch, including paid media, SEO, retargeting, intent-based targeting, and founder-driven content.
- Focus deeply on 2–3 high-impact channels instead of spreading efforts across many.
- Run rapid experiments and scale tactics that prove effective.
- Define and manage brand positioning, messaging, ideal customer profiles, and buyer personas.
- Articulate clear competitive differentiation and communicate why the company wins in market.
- Oversee website messaging and core sales enablement materials.
- Treat the website as a key revenue driver, optimizing conversion paths and key user flows.
- Develop high-performing bottom-of-funnel content such as product tours, use case pages, comparisons, and customer stories.
- Ensure all content is directly tied to pipeline generation, not just brand awareness.
- Build the marketing team in stages, starting with hires in performance marketing and content or product marketing.
- Plan for future roles in SEO, design, and marketing operations.
- Lead with regular one-on-ones, direct feedback, and tailored management to bring out the best in diverse team members.
Benefits
- Competitive salary adjusted to individual experience and background.
- Highly attractive performance-based bonuses not commonly found elsewhere.
- Flexible compensation options via Cobee.
- Pension plan provided through Arca.
- Shortened workdays on Fridays year-round, plus additional vacation days for birthdays and work anniversaries.
- Annual work-from-home allowance: 24 days for customer-facing roles, 48 days for Product, Engineering, and Admin.
- Fully remote work weeks during August and year-end periods.
- Discount on a premium gym with spa access located nearby.
- Daily access to free fresh fruit to support employee well-being.
- Modern office space with panoramic views, designed to inspire focus and energy.
- Ongoing learning opportunities including mentoring, coaching, workshops, and attendance at SaaS industry events.
- Clear paths for career advancement, recognizing dedication and results.
- Regular team events and celebrations to strengthen relationships and mark milestones.
- A collaborative workplace culture built on hard work, teamwork, transparency, and mutual respect, with open communication encouraged.
Compensation
Competitive salary with performance bonuses and flexible remuneration
Work Arrangement
Hybrid with work-from-home allowances and full remote weeks
Team
Build and scale the marketing team in phases, starting with performance and content roles
Team
Build the marketing function in phases. Likely first hires: Performance and Content / PMM. Later hires: SEO, Design, Marketing Ops
Other
If you're not sure you meet 100% of the requirements — we still want to hear from you. Research shows that candidates from underrepresented groups often self-select out even when they're a strong match. If this role excites you and you believe you can make an impact at Enginy AI, we encourage you to apply.
