Shape the future of industrial technology marketing by building a strategic function from scratch. As Head of Marketing, you’ll define the brand identity and craft persuasive messaging for a voice-enabled AI platform that enhances operational efficiency and safety in industrial environments.
What You’ll Do
- Design and lead the go-to-market strategy, choosing the most effective paths—whether account-based outreach, content programs, or industry events—to reach global operations and safety leaders.
- Develop high-converting marketing campaigns, from writing persuasive copy to setting up lead-generation systems and running A/B tests to optimize performance.
- Launch initiatives, monitor key metrics, and refine approaches based on real-time data to ensure consistent progress toward revenue goals.
- Adapt quickly when strategies underperform, demonstrating agility in shifting tactics to meet business objectives.
- Collaborate with a small, cross-functional team of 2–3 members who support both product and design, providing direction and alignment across functions.
- Coordinate internal teams and external partners to execute campaigns efficiently and maintain brand consistency.
- Translate advanced AI capabilities into clear, results-driven stories that resonate with C-suite decision-makers, emphasizing measurable ROI.
What We’re Looking For
- Proven ability to launch and scale a marketing function independently, creating strategy as well as executing tactics.
- Track record of designing marketing initiatives that directly contribute to revenue growth.
- Strong individual contributor with hands-on experience in copywriting, campaign management, and lead generation.
- Skill in distilling complex technical concepts into accessible, persuasive messaging for executive audiences.
- Comfort operating in fast-moving, data-informed environments where iteration is key.
- Mindset of a strategist who builds the playbook, not just follows it—someone who thrives on ownership and impact.
Technology Environment
You’ll work with systems including SAP, Maximo, and Intelex, integrating marketing efforts with enterprise workflows used in industrial operations.
