About the Role
Define and direct a comprehensive global media approach that aligns with brand objectives, leveraging data-driven insights and cross-functional collaboration to optimize reach, relevance, and impact.
Responsibilities
- Develop a cohesive global media strategy that supports brand goals across regions and channels.
- Collaborate with regional teams to ensure local adaptation while maintaining global consistency.
- Use consumer insights and performance data to shape media planning and buying decisions.
- Lead cross-functional initiatives to integrate media strategy with creative and campaign execution.
- Evaluate emerging media platforms and technologies for brand opportunities.
- Partner with analytics teams to measure media effectiveness and optimize future plans.
- Oversee agency relationships and ensure alignment with strategic objectives.
- Translate brand messaging into media plans that maximize audience engagement.
- Manage media budget allocation to ensure efficient use of resources.
- Drive innovation in media approaches, including digital, social, and traditional channels.
- Ensure media strategies support product launches and key marketing initiatives.
- Advocate for audience-first planning across all media investments.
- Monitor industry trends and competitive activity to inform strategic decisions.
- Present strategic recommendations and performance results to senior leadership.
- Align media efforts with broader marketing and communications strategies.
- Foster a culture of accountability and continuous improvement in media performance.
- Ensure compliance with brand guidelines and regulatory standards in all media placements.
- Lead crisis response planning as it relates to media exposure and public perception.
- Support sustainability and diversity goals through responsible media investment choices.
- Mentor and develop team members focused on media strategy and planning.
- Coordinate with public relations and corporate communications on integrated campaigns.
- Evaluate partnerships and sponsorships for media value and brand fit.
- Drive adoption of new measurement frameworks across global markets.
- Ensure media plans are inclusive and reflect diverse audience segments.
- Maintain up-to-date knowledge of global media landscapes and regulatory environments
Compensation
Competitive salary and performance-based incentives commensurate with experience.
Work Arrangement
Hybrid work model with flexibility based on role requirements and location.
Team
Part of the global marketing leadership team, collaborating with brand, creative, analytics, and regional partners.
About the Team
This role sits within the global brand marketing organization, driving media strategy at the intersection of brand, technology, and consumer behavior. The team is responsible for shaping how the brand shows up across every media touchpoint worldwide.
Growth and Development
Opportunities for professional growth include leadership training, cross-functional projects, and exposure to global markets. The organization supports continuous learning and career advancement.
Available for qualified candidates where permitted by law.
