Responsibilities
- Own and execute DeepL’s end-to-end digital lifecycle strategy across self-serve and enterprise segments
- Drive activation, onboarding, engagement, monetization, and retention across the full customer journey
- Build and optimize funnel conversion from sign-up to paid, upsell, and expansion; own lifecycle KPIs
- Design and implement high-impact lifecycle experiments to accelerate user and revenue growth
- Partner with Product and Engineering to launch product-led onboarding, nudges, and in-product growth loops
- Use data and segmentation to deliver personalized, regionally relevant journeys at scale
- Lead monetization and expansion initiatives that increase ARR and customer lifetime value
- Own lifecycle tooling and experimentation stack (e.g., Braze, Segment, Mixpanel, etc)
- Work cross-functionally with Product, Marketing, Sales, and Data to align lifecycle efforts with GTM strategy
- Hire, lead, and develop a high-performing growth team; foster a culture of testing, speed, and user focus
Requirements
- Extensive experience in growth, product, or marketing roles at high-growth tech companies in a leadership capacity.
- Proven track record of designing and executing high-impact lifecycle programs in a SaaS or digital product environment.
- Experience identifying and scaling effective growth loops, referral programs, and self-serve monetization strategies.
- Deep knowledge of the alignment with lifecycle marketing, paid acquisition, and in-product journeys.
- Deep expertise in marketing automation, customer journey mapping, and multi-channel orchestration.
- Strong analytical skills; fluency in customer segmentation, KPIs (e.g., CAC, LTV, churn), and campaign measurement.
- Comfortable working with cross-functional teams including product managers, engineers, and data scientists and data analysts.
Nice to Have
- Experience with tools like HubSpot, Braze, Customer.io, Salesforce, and/or Looker is a plus.
- International experience or working with multi-languages highly desirable.
Benefits
- Diverse and internationally distributed team
- Open communication, regular feedback
- Hybrid work, flexible hours
- Regular in-person team events
- Monthly full-day hacking sessions
- 30 days of annual leave
- Competitive benefits
Work Arrangement
Hybrid
Team
Team size: large. Structure: internationally distributed
Additional Information
- We value your peace of mind. With 30 days off (excluding public holidays) and access to mental health resources, we make sure you're as strong mentally as you are professionally.
