About the Role
Develop and execute demand generation strategies tailored to startup clients, leveraging digital channels, analytics, and go-to-market planning to drive lead acquisition and revenue growth.
Responsibilities
- Design and manage scalable demand generation programs for early-stage companies
- Lead cross-channel marketing campaigns including paid media, email, and content syndication
- Collaborate with sales teams to align lead qualification and conversion processes
- Use analytics platforms to measure campaign performance and optimize spend
- Identify high-potential acquisition channels and test new growth opportunities
- Develop audience segmentation models to improve targeting precision
- Oversee the creation of conversion-focused marketing assets and landing experiences
- Manage vendor relationships for marketing technology and data providers
- Establish KPIs and reporting frameworks for demand generation performance
- Lead A/B testing initiatives to refine messaging and conversion paths
- Coordinate with product marketing to align campaigns with product launches
- Drive account-based marketing strategies for high-value startup segments
- Mentor and develop junior marketing team members
- Ensure compliance with data privacy regulations in all campaigns
- Integrate CRM and marketing automation systems for lead tracking
- Evaluate emerging marketing technologies for potential adoption
- Present strategic updates to executive stakeholders
- Maintain a deep understanding of startup buyer behavior and pain points
- Optimize budget allocation across channels based on ROI metrics
- Foster alignment between marketing, sales development, and customer success
Nice to Have
- MBA or advanced degree in marketing or analytics
- Experience in venture-backed startup ecosystems
- Certifications in digital marketing or data analysis
- Hands-on experience with predictive lead scoring models
- Familiarity with startup funding stages and go-to-market timelines
Compensation
Competitive salary, performance bonuses, and comprehensive benefits package
Work Arrangement
Remote, Canada only
Team
Part of the marketing leadership team focused on startup client acquisition and growth
Why This Role Matters
This position shapes the foundation of customer acquisition for emerging startups, directly influencing growth velocity and market reach through strategic demand programs.
Growth Opportunities
Work across diverse startup verticals, gaining exposure to cutting-edge technologies and business models while building scalable marketing frameworks.
Technology Stack
Utilize modern marketing tools including HubSpot, Google Ads, LinkedIn Campaign Manager, Tableau, and Salesforce for end-to-end campaign execution and analysis.
Not available
