Requirements
- Lead conversion research through analytics, heatmaps, and user behavior data.
- Build testing roadmaps that align with client growth goals.
- Turn insights into hypotheses and structured test briefs.
- Ensure testing aligns with Easy A Media’s winning ad strategy.
- Act as the primary point of contact for CRO strategy, reporting, results, and next steps.
- Translate test data and insights into clear client reports and updates.
- Build client confidence through education of CRO principles and frameworks, providing insights and demonstrating results.
- Oversee the design, copy, and dev execution of CRO tests.
- Manage prioritization and ensure high-quality delivery of briefs.
- Split test high-impact sections like hero or buy box.
- QA pages before launch to ensure accuracy and alignment.
- Apply statistical frameworks to validate results and avoid false positives.
- Analyze test performance and extract actionable insights.
- Prepare CRO dashboards and updates before client strategy calls.
- Maintain clear reports and documentation of test performance and learnings.
- Document CRO SOPs, frameworks, and playbooks to make testing scalable across clients.
- Continuously refine internal workflows to reduce bottlenecks and improve efficiency.
- Establish and enforce testing standards across accounts to ensure consistency, scalability, and long-term learning capture.
- Ensure Easy A’s CRO process is repeatable, consistent, and optimized for growth.
- Research competitor offers and customer psychology.
- Develop pricing, bundling, and positioning strategies that maximize conversion rates and AOV.
- Continuously refine value propositions and guarantees to strengthen client funnels.
- Systematically test pricing models, subscription structures, urgency/scarcity tactics, messaging frameworks, naming conventions, bonuses and guarantees for maximum impact.
- Collaborate with ad buyers and creatives to ensure full congruence from ad → landing page → checkout.
- Feed CRO learnings back into ad creative strategy for stronger campaigns.
- Integrate attribution insights to measure and communicate full-funnel performance.
Additional Information
- 2-hour client strategy calls (Thursdays) + preparation and follow up.
- 90-minute learning call.
- Daily management of the CRO pipeline in ClickUp.
- 2-3 page briefs prepared and shipped weekly.
- Manage QA and deployment.
- Client communication on results, learnings, and new opportunities.
- Research time on client funnels, user behavior, and competitor benchmarks.
- Admin, ClickUp cleanup, and documentation updates.
