Responsibilities
- Oversee the complete outbound automation process, including:
- Develop sophisticated workflows for data scraping, enrichment, verification, scoring, routing, and personalization using Clay
- Utilize APIs, webhooks, and custom code to automate data workflows
- Design ICP logic, trigger mechanisms, and multi-step lead processes
- Manage email infrastructure for multiple domains, including warming, DNS, DMARC, DKIM, and SPF
- Build scalable campaign systems using Apollo data within Instantly
- Implement and maintain email verification, cleansing, and bounce prevention systems
- Ensure high deliverability and sending health across all domains
- Conduct multiple outbound experiments weekly, and analyze results
- Test different variations of copy, subject lines, offers, and personas
- Create dashboards to monitor open rates, replies, meetings, and revenue
- Identify and address system bottlenecks to enhance performance
- Write clear and concise outbound emails and short-form sequences
- Use AI rewriting and dynamic variables for personalized messaging
- Develop persona-based messaging frameworks
- Write small scripts in Python or JavaScript as needed
- Integrate tools through API calls and workflows
- Clean, transform, and normalize data
- Maintain accurate metrics and reporting
Work Arrangement
Hybrid
Other
- You approach tasks with a systems and flows mindset
- You enjoy automating time-consuming processes
- You thrive in a fast-paced work environment
- You are adept at solving complex data issues
- You can create compelling copy and write scripts
- You prefer action and experimentation over meetings
- You seek ownership and autonomy in your role
