Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment
Work with the organic growth strategy lead to translate SEO/AEO strategy into workflow specs the build team can implement
Monitor LLM visibility across priority topics, products, and markets, and automate the alerting and response workflows when visibility shifts
Automate content brief generation, pulling competitive gaps, search signal, and AEO data into structured briefs that feed the AI creative layer
QA content outputs from the AI content agents, ensuring accuracy, brand alignment, and SEO/AEO best practice compliance before deployment
Define knowledge base inputs for the organic growth agents, what content rules, standards, and market specific requirements should be codified
Extend your systems thinking to other growth levers as the engine scales, CRO content, onboarding copy, localization workflows, and beyond

3+ years in SEO with strong technical understanding, you understand how crawling, indexing, and ranking work, and you think about content as a system
Familiarity with AEO and LLM visibility concepts, you understand how AI answer engines work and what it takes to appear in them
CMS and content pipeline experience, comfortable working with content management systems and automated content deployment workflows
Systems thinking, you can map an organic content workflow as a series of triggers, decisions, actions, and measurements
Data comfort, you can interpret organic performance data, identify what's working, and define what an agent should optimize for
Strong written communication, your workflow specs become the build team's blueprints. Precision matters.

Experience with programmatic SEO or content automation at scale
Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms
Background in regulated industries where content compliance adds complexity
Any hands-on experience with workflow automation or no-code orchestration tools
Experience with AI content generation tools or LLM APIs

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Kraken is hiring a Growth Workflow Specialist, Organic Growth