About the Role
Lead the development and execution of growth marketing strategies to expand market reach and increase user base through measurable, scalable tactics.
Responsibilities
- Design and manage end-to-end customer acquisition campaigns
- Optimize conversion funnels using A/B testing and behavioral analytics
- Collaborate with product teams to align growth initiatives with user experience
- Develop scalable digital marketing strategies across paid and organic channels
- Analyze campaign performance to guide iterative improvements
- Identify high-impact growth opportunities through market and user research
- Manage budget allocation for maximum return on marketing spend
- Build and maintain automated marketing workflows
- Partner with content teams to create compelling conversion-focused assets
- Track and report on key growth metrics including CAC, LTV, and ROI
- Implement SEO and SEM strategies to increase visibility and traffic
- Use data insights to refine targeting and audience segmentation
- Lead experimentation frameworks to validate growth hypotheses
- Coordinate with sales to align lead generation with conversion goals
- Develop referral and viral loop programs to drive organic growth
- Oversee landing page optimization and user onboarding flows
- Integrate analytics tools to ensure accurate performance tracking
- Ensure brand consistency across all growth touchpoints
- Manage external agencies and vendor relationships
- Stay current with digital marketing trends and emerging technologies
- Mentor junior marketing team members
- Present strategic recommendations to senior stakeholders
- Drive cross-channel attribution modeling for accurate performance insights
- Support product launches with targeted go-to-market plans
- Evaluate new platforms for potential acquisition channel expansion
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexible scheduling
Team
Cross-functional team focused on scalable user acquisition and product-led growth
What We Value
- Curiosity and a test-and-learn mindset
- Data-first decision making
- Collaboration across teams
- Ownership of outcomes
- Clear and concise communication
Technology Stack
Google Analytics, HubSpot, Salesforce, Optimizely, Looker, Meta Ads, Google Ads, LinkedIn Campaign Manager, Amplitude, Zapier
Available for qualified candidates
