Lead lifecycle marketing strategy for a defined audience by selecting optimal channels, setting priorities, and ensuring all messaging delivers clear user value.
Design and manage a structured testing program from concept to execution, with a focused approach on high-impact opportunities.
Collaborate with Engineering, Product, and Data Science teams to develop new platform features, influence product direction, and extend beyond standard tools.
Manage performance tracking by defining KPIs, designing experiments, and communicating outcomes and follow-up actions to leadership and stakeholders.
Guide creative development by briefing, reviewing, and refining content across email, push notifications, SMS, and in-app messages, working closely with design and copy teams.
Use principles of behavioral science to shape the timing, sequence, and incentive structures of user communications.

Comprehensive medical, dental, and vision insurance with additional enrollment programs available.
Access to mental health support and resources.
Benefits supporting family formation efforts.
Child care and pet-related benefits provided.
401(k) retirement savings plan to support long-term financial goals.
12 company-recognized holidays annually.
Salaried employees receive discretionary paid time off.
Hourly employees receive 15 days of paid time off per year.
18 weeks of paid leave for new parents, including biological, adoptive, and foster parents.
Subsidized commuter benefits for transportation costs.
Exclusive access to Lyft Pink, allowing team members to experience Ridership Program benefits firsthand.

Salary range details will be shared by the recruiter during the hiring process based on location.

Hybrid — San Francisco

Hybrid role requiring in-office presence three days per week, specifically on Mondays, Wednesdays, and Thursdays.

This position requires working on-site three days per week, on Mondays, Wednesdays, and Thursdays.
Hybrid employees may work remotely for up to four weeks per year.
The recruiter will communicate the salary range specific to the candidate's location during the hiring process.
The company is an equal opportunity employer and evaluates applicants with criminal records in compliance with applicable laws.

Not specified

Lyft is hiring a Growth Marketing Manager, Lifecycle