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Bangkok, TH On-site Employment

LINE MAN Wongnai was looking for a Growth Marketing Manager (In-App & Platform)

Responsibilities

  • Own funnel performance (Impression → Order) by identifying and resolving key drop-offs to accelerate in-app growth.
  • Optimize funnel KPIs (CTR, CVR, OTR, GMV) through targeted interventions to ensure sustainable user growth.
  • Architect and manage A/B testing across UX, personalization, and CRM to validate growth hypotheses.
  • Extract growth insights from deep-dive data analysis to fuel the experimentation roadmap.
  • Optimize CRM journeys (push, retargeting, segmentation.)
  • Continuously identifying and testing new growth opportunities across all platforms.
  • Collaborate with Product, Data, Engineering, and CRM teams (Braze.)

Requirements

  • 5+ years of experience in experimentation, growth, performance marketing, or personalization/recommendation systems.
  • Strong analytical skills with ability to find root causes from data.
  • Strong ownership, fast execution, and passion for testing & optimization.

Nice to Have

  • Experience with CRM / Push / Retargeting would be a plus.
  • Experience in e-commerce / marketplace / super app would be a plus.
Required Skills
Performance Marketing
About company
LINE MAN Wongnai

LINE MAN Wongnai is one of Thailand’s largest tech companies, uniting LINE MAN, Wongnai, and LINE Pay to digitalize Thailand and empower users and businesses nationwide. The company connects people, riders, local businesses, and consumers through its platforms to create better living for all.

It operates as a leading on-demand services and restaurant information platform in Thailand, offering services such as food delivery, local business discovery, and digital payments. The company supports small businesses and street vendors by providing technological infrastructure, data insights, and digital tools to help them grow and thrive.

LINE MAN Wongnai is committed to driving Thailand's digital economy forward through innovation, sustainability, and public-private collaboration, exemplified by initiatives like supporting the Hawker Center Lumpini and promoting digital transformation for SMEs.

All jobs at LINE MAN Wongnai Visit website
Job Details
Department On-Demand Services
Category other
Posted 15 days ago