About the Role
The ideal candidate will lead growth initiatives by designing and executing scalable marketing campaigns, leveraging analytics to optimize performance, and collaborating with product and engineering teams to identify opportunities for user lifecycle enhancement.
Responsibilities
- Develop and manage scalable acquisition strategies across digital channels
- Use data analytics to identify high-performing marketing channels
- Design and execute A/B tests to improve conversion rates
- Collaborate with product teams to align marketing efforts with user onboarding
- Optimize paid advertising campaigns for cost-efficiency and reach
- Track and report on key growth metrics including CAC, LTV, and retention
- Identify new growth opportunities through market and user research
- Manage content distribution strategies to increase organic reach
- Refine messaging based on audience segmentation and feedback
- Implement marketing automation workflows to nurture leads
- Coordinate with design teams to produce high-impact campaign assets
- Monitor competitive landscape to inform positioning and tactics
- Drive referral and partnership programs to expand user base
- Ensure brand consistency across all growth initiatives
- Use SEO best practices to improve visibility and traffic
- Evaluate emerging marketing technologies for potential adoption
- Lead landing page optimization to increase conversion
- Support product launches with targeted go-to-market plans
- Analyze user behavior to inform retention strategies
- Maintain a pipeline of growth experiments with measurable outcomes
Nice to Have
- Experience marketing AI or machine learning products
- Background in B2B SaaS marketing
- Prior success scaling early-stage software companies
- Knowledge of growth hacking methodologies
- Experience with product-led growth models
- Familiarity with attribution modeling
- Hands-on experience with experimentation frameworks
- Understanding of data privacy regulations in digital marketing
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Remote with flexible hours
Team
Cross-functional team focused on AI-driven software solutions
Why This Role Matters
- This position plays a central role in shaping how users discover and engage with an innovative AI platform.
- Your work will directly influence product adoption and long-term user success.
What to Expect
- Fast iteration cycles with real-time performance feedback.
- Opportunities to lead high-impact projects from concept to execution.
- Collaboration with engineers, designers, and product managers in a lean environment.
Available for qualified candidates
