Build systems and processes to scale marketing learnings across a rapidly growing organization
Own real marketing programs across paid, owned, and lifecycle channels
Write copy, run campaigns, build reporting, and be accountable for results
Support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics
Content production across owned channels: blog, social, email, and beyond
Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
Lead execution and optimization across paid social and paid search
Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
Help to develop the lifecycle infrastructure from the ground up
Support performance reporting across D2C channels
Translate data into clear recommendations and act on them without waiting to be asked

5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel
Strong instincts across the paid and owned media stack; deep expertise in at least one area
Experience building workstreams or programs from scratch, not just inheriting and maintaining them
A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work
High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
Experience building AI-powered workflows, automations, or internal tooling

Prior experience at a consumer health, wellness, or subscription brand
Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)

Hybrid — Remote, Boston (Back Bay), New York Office (Flatiron)

NYC proximity is preferred
Counsel Health participates in E-Verify. All newly hired employees are processed through the E-Verify system to confirm employment eligibility.

Counsel Health is hiring a Growth Marketing Manager