About the Role
The role involves designing and executing marketing campaigns that accelerate user acquisition, improve conversion rates, and increase customer lifetime value through testing, optimization, and cross-channel coordination.
Responsibilities
- Develop and manage digital marketing campaigns across paid and organic channels
- Analyze customer behavior to identify growth opportunities
- Collaborate with product and content teams to align messaging
- Optimize conversion funnels from first touch to retention
- Use A/B testing to refine landing pages and ad creatives
- Manage paid advertising budgets across platforms like Google and social media
- Track and report on KPIs including CAC, LTV, and ROAS
- Build audience segments for targeted marketing efforts
- Scale successful experiments into broader initiatives
- Work with developers to implement tracking and analytics tools
- Create email marketing sequences to nurture leads
- Improve SEO strategy to increase organic traffic
- Coordinate with design teams for campaign assets
- Evaluate new marketing channels and technologies
- Ensure compliance with data privacy regulations in campaigns
Nice to Have
- Experience in the restaurant or hospitality technology sector
- Background in B2B SaaS marketing
- Familiarity with SQL or data querying tools
- Experience using HubSpot for marketing automation
- Knowledge of customer onboarding funnels
Benefits
- Health, dental, and vision insurance coverage
- Retirement savings plan with employer contribution
- Unlimited paid time off policy
- Flexible work schedule and remote setup
- Professional development stipend
- Parental leave program
- Mental health and wellness resources
- Stocked kitchen in office locations
- Team retreats and company events
- Employee referral bonus program
Compensation
Competitive salary with performance bonuses and equity options
Work Arrangement
Remote position with flexible hours
Team
Part of the marketing team reporting to the Director of Marketing
About Us
We build software that simplifies workforce management for multi-location businesses, especially in the restaurant industry. Our tools help teams schedule shifts, communicate efficiently, and reduce labor costs.
Culture
We value ownership, data-informed decisions, and clear communication. Team members are expected to take initiative, test ideas quickly, and share results openly.
Not available
