Responsibilities
- Own and scale Synthflow’s growth engine with full responsibility for pipeline generation and marketing-driven revenue.
- Drive high-quality pipeline through core channels (LinkedIn, Google, SEO/organic), while continuously testing and scaling new acquisition loops.
- Translate voice AI product capabilities into clear, high-converting positioning and messaging for mid-market and enterprise buyers.
- Work closely with GTM teams to improve lead quality, optimize funnel conversion, and accelerate deal cycles.
- Build and optimize a full-funnel growth system, including attribution, campaign tracking, and conversion infrastructure (HubSpot).
- Identify and unlock new growth levers such as partnerships, referrals, and outbound-supported campaigns; validate quickly and scale what works.
- Own marketing budget and performance in partnership with finance, including CAC, LTV, and payback period; define ROI targets and evaluate spend effectiveness.
- Operate with high autonomy as a hands-on individual contributor, combining strategy, execution, and technical marketing to build repeatable growth engines.
Requirements
- Proven track record of building and scaling B2B growth engines across LinkedIn and Google (minimum ~3 years hands-on).
- Strong understanding of US B2B market dynamics, including ICP definition, messaging, and buyer behavior for high ACV deals ($250K+).
- Deep expertise in performance marketing, attribution, and tools such as HubSpot, including form tracking and full-funnel analytics.
- Ability to design, run, and iterate experiments quickly, with strong judgment on what good performance looks like across channels.
- Experience working closely with sales teams (SDRs/AEs) in a sales-driven environment, with clear ownership of pipeline impact.
- Strong analytical and technical mindset, comfortable working with data, tracking infrastructure, and campaign systems.
- Experience in a high-growth B2B SaaS or AI environment, with a clear bias toward execution and building from scratch.
