Pavago is seeking a Google PPC Expert to develop, manage, and scale paid search campaigns for a key client. This is a contract-to-hire role that requires work during US business hours. You will be responsible for driving lead generation and maximizing return on investment through strategic campaign management.
What You'll Do
- Build, launch, and optimize client-specific Google Search campaigns.
- Develop both broad service-focused and geo-targeted campaigns tailored to each client’s business goals.
- Build and optimize two initial campaigns: a city-focused campaign covering all plumbing services and a broad single-service campaign.
- Implement and manage conversion tracking via Google Tag Manager.
- Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL).
- Present clear, actionable performance reports to clients and internal teams.
- Continuously test keywords, ad copy, bidding strategies, and targeting to improve lead quality and cost efficiency.
- Provide recommendations on budget allocation across campaigns for maximum ROI.
- Manage negative keywords, ad extensions, landing page relevance, and Quality Score improvements.
- Run Meta campaigns for retargeting and lead nurturing when applicable.
- Suggest strategies for integrating PPC efforts with SEO and organic marketing initiatives.
- Partner with Pavago’s content, web, and analytics teams to align landing pages, copy, and tracking with campaign goals.
- Communicate insights and strategy recommendations clearly to both internal teams and clients.
What We're Looking For
- 3+ years of proven experience managing Google Search PPC campaigns.
- Strong expertise in keyword research, bidding strategies, and Quality Score optimization.
- Google Tag Manager proficiency (must-have).
- Familiarity with conversion tracking tools and CRM integrations (HubSpot, Salesforce, or similar).
- Strong analytical skills with the ability to turn data into actionable insights.
- Excellent communication and client-facing skills.
Nice to Have
- Prior experience with agency or contractor background managing multiple client accounts.
- Experience with plumbing, HVAC, or other local home service industries.
- Knowledge of Meta Ads (Facebook/Instagram) for retargeting and funnel completion.
- Familiarity with SEO strategies for integrated paid + organic performance.
- Familiarity with conversion tracking in ServiceTitan.
Technical Stack
- Google Search PPC
- Google Tag Manager
- Meta Ads (Facebook/Instagram)
- CRM (HubSpot, Salesforce, ServiceTitan)
Team & Environment
You will partner closely with Pavago’s content, web, and analytics teams to ensure campaign success.
Work Mode
This position is fully remote.
