About the Role
The role involves managing paid search strategies, analyzing campaign performance, and driving high-quality leads through effective ad placements and budget allocation.
Responsibilities
- Manage end-to-end Google Ads campaigns including setup, monitoring, and optimization
- Conduct keyword research and audience targeting to improve ad relevance
- Optimize bidding strategies to maximize return on ad spend
- Monitor performance metrics such as CTR, CPC, and conversion rates
- Create and test ad copy variations to enhance engagement
- Implement and manage conversion tracking across platforms
- Collaborate with internal teams to align campaigns with business goals
- Produce regular performance reports with actionable insights
- Identify opportunities for A/B testing in ad creatives and landing pages
- Ensure compliance with advertising policies and brand guidelines
- Manage negative keyword lists to reduce wasted spend
- Utilize audience segmentation to refine targeting
- Work with landing page developers to improve conversion paths
- Stay current with changes in Google Ads features and algorithms
- Coordinate with analytics specialists to interpret data trends
- Support budget planning and forecasting for paid search activities
- Troubleshoot technical issues affecting campaign delivery
- Optimize Quality Scores through ad relevance and landing page improvements
- Integrate Google Ads with other digital marketing channels
- Use UTM parameters for accurate campaign tracking
- Maintain documentation of campaign strategies and results
- Respond to performance fluctuations with timely adjustments
- Leverage automation tools within Google Ads for efficiency
- Ensure data privacy standards are upheld in campaign execution
- Provide input on digital marketing strategy based on campaign insights
Compensation
Competitive salary based on experience
Work Arrangement
Hybrid working model with office and remote options
Team
Part of the digital marketing division within a national property and construction organization
About the Team
This role is embedded within a growing digital marketing unit focused on lead generation and brand visibility across property and construction services.
What We Offer
Professional development opportunities, flexible work arrangements, and access to industry-leading marketing tools and platforms.
Available for qualified candidates requiring work authorization
