About the Role
The ideal candidate will lead paid search initiatives using Google Ads, ensuring campaign effectiveness, performance tracking, and alignment with client goals across diverse markets.
Responsibilities
- Manage end-to-end Google Ads campaigns for multiple clients
- Optimize bidding strategies to improve return on ad spend
- Conduct keyword research and refine search targeting approaches
- Analyze campaign performance using data visualization and reporting tools
- Collaborate with analytics teams to interpret performance metrics
- Develop and execute scalable paid search strategies
- Ensure alignment of media plans with client business objectives
- Monitor industry trends and algorithm updates affecting search performance
- Support A/B testing for ad copy and landing pages
- Maintain quality score health across advertising accounts
- Coordinate with account management to deliver client insights
- Implement conversion tracking and attribution modeling
- Troubleshoot technical issues within Google Ads accounts
- Lead reporting sessions with internal and external stakeholders
- Drive continuous improvement through performance audits
- Stay current with Google Ads platform updates and features
- Manage budgets and pacing to meet performance KPIs
- Work closely with creative teams on ad asset development
- Ensure compliance with platform policies and best practices
- Contribute to pitch materials and new business proposals
- Mentor junior team members on paid search techniques
- Utilize automation tools for bid and budget management
- Integrate audience segmentation into campaign structures
- Support cross-channel campaign alignment where applicable
- Maintain documentation for processes and campaign setups
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid working model with flexibility based on location
Team
Part of a global media activation team focused on performance-driven digital campaigns
Why This Role Matters
This position plays a central role in shaping how clients reach their audiences through search, directly influencing marketing success and digital visibility.
Growth Opportunities
Team members are encouraged to pursue certifications, attend training, and take on leadership responsibilities as they grow.
Available for qualified candidates depending on regional policies
