Calgary; Edmonton; Halifax; Moncton; Ottawa; Toronto; Vancouver; Winnipeg Remote (Global) CA$94K – CA$135K

ZayZoon is hiring a Go to Market (GTM) Automation Specialist

Responsibilities

  • Evaluate and evolve our existing GTM tech stack by identifying opportunities to better leverage automation and AI across prospecting, enrichment, sequencing, personalization, and reporting
  • Design and orchestrate workflows across our GTM tools (e.g., enrichment platforms, sequencing tools, AI tools) to automate and simplify outbound execution
  • Integrate AI-enabled tooling with our CRM, first-party data, and third-party vendors to ensure clean, enriched, and actionable data flows
  • Build and optimize automated prospecting and enrichment pipelines to improve targeting accuracy, segmentation, and message relevance
  • Enable AI-assisted, multi-channel outbound programs (email, LinkedIn, etc.) that increase personalization while maintaining scale and consistency
  • Partner closely with Sales, RevOps, and Marketing to operationalize outbound strategies and reduce day-to-day execution friction for reps
  • Establish and support a GTM experimentation framework, incorporating AI-driven testing across messaging, targeting, sequencing, and channels
  • Build and refine dashboards and reporting that measure performance, adoption, and ROI of automation and AI-driven GTM initiatives
  • Document workflows, tooling, and AI best practices to drive adoption and long-term scalability across the team

Work Arrangement

Remote (Worldwide)

Additional Information

  • Research shows that while men apply to jobs when they meet an average of 60% of listed criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!
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About company
ZayZoon

On-demand pay and engagement for deskless workplaces. Fast, simple activation with 300+ payroll and HCM integrations. No cost for employers.

ZayZoon provides earned wage access, financial perks, rewards and recognition, team communications, and financial education tools to help employees get paid before payday, save money, and stay engaged. The platform is designed for employers and payroll partners to improve employee retention and satisfaction.

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Job Details
Department Revenue Operations
Category other
Posted 22 days ago