Lead strategic excellence for a global brand across diverse markets as the central authority on planning and strategy. In this 2-month fixed-term role, you'll shape high-level direction from brand positioning to campaign execution, ensuring consistency and strategic depth across all regions.
Key Responsibilities
- Direct all strategic discussions, ensuring alignment between global objectives and local market execution
- Validate strategic recommendations using proprietary tools and third-party data sources prior to client delivery
- Establish a unified strategic framework adopted across all markets to maintain quality and coherence
- Identify gaps in strategic thinking early and guide teams to stronger, evidence-based solutions
- Apply deep media expertise to assess how reach, frequency, channel mix, and audience targeting contribute to full-funnel performance
- Ensure strategies are designed with measurement in mind, integrating methodologies such as marketing mix modeling, attribution, and incrementality from the outset
- Inform investment decisions by analyzing performance data, brand health indicators, and channel effectiveness
- Collaborate with planning leads on quarterly and annual resource allocation, grounded in clear strategic logic
- Partner closely with global data, analytics, and insights teams to ensure intelligence shapes every phase of strategy
- Translate research findings into actionable strategic direction and uphold rigorous standards of evidence
- Act as the central link across international strategy teams, aligning workflows and strengthening capabilities
- Develop a forward-looking pipeline of cultural, category, and media trends to enhance client engagement
- Position the agency as a thought-leading partner, not just a service provider
Qualifications
- Minimum of 10 years in media strategy, planning, or integrated strategy roles within agency environments
- Proven leadership on global or multi-market accounts at a senior level
- Strong grasp of media principles across brand-building and performance channels
- Experience with research platforms such as GWI, YouGov, or Statex
- Familiarity with measurement techniques including MMM, attribution modeling, and incrementality
- Confident in leading high-stakes client discussions and presenting strategic recommendations with clarity and authority
- Fluent in English; additional languages are advantageous
Work Arrangement
This is a contract position open to remote candidates, provided they can operate on UAE working hours. The role is structured as an Independent Contractor engagement. The organization is committed to diversity and inclusion, with a zero-tolerance policy for discrimination, ensuring equal opportunity for all applicants regardless of age, gender, race, ethnicity, or disability.
