Responsibilities
- Develop and lead the demand generation strategy for new customer acquisition and existing account expansion
- Co-lead a cross-functional go-to-market team with a Product Marketing counterpart
- Provide insights and reporting for leadership, including justifications for marketing spend and return on investment
- Manage budget distribution across demand-generation and demand-capture channels to maximize efficiency and ROI
- Design campaign frameworks, hypotheses, audience personas, and targeting aligned with the revenue team's Named Accounts model
- Establish and maintain clear criteria for progression through stages of the account-based marketing funnel
- Execute campaigns quickly, continuously test approaches, and iterate based on performance data
- Create core campaign content such as advertisements, emails, and landing pages, working with Content to adapt for local markets
- Deploy multi-channel campaigns using digital advertising, outbound email, and gifting tactics
- Leverage artificial intelligence and marketing technology to personalize messaging for specific account segments
- Monitor and assess campaign performance to uncover optimization opportunities
- Document successful strategies into scalable playbooks for global implementation
- Work closely with Business Development Representatives to align ABM insights with outreach efforts
- Partner with Account Executives to ensure marketing-qualified leads are followed up promptly and converted effectively
Benefits
- 30 days of paid leave annually, plus 12 flexible work-from-anywhere days
- Option to temporarily work from other company locations including Amsterdam, Paris, Berlin, London, or Sofia
- Membership support for health and fitness activities
- Two annual in-person company gatherings
- Access to use the company's payment product with a monthly 150 EUR commuting benefit
Work Arrangement
On-site — Sofia
Culture
- Promoting flat organizational structures
- Encouraging personal ownership and accountability
- Actively seeking and giving constructive feedback
- Handling critique with professionalism and growth mindset
- Valuing open and honest communication
- Championing diversity and inclusion across all functions
- Supporting work-life balance, ongoing development, and autonomous teams
- Committed to measuring and advancing environmental and social responsibility
- Driving innovation in the future of payments
Other
- Applicants must demonstrate eligibility to work in Spain
- The company does not offer visa sponsorship
No visa sponsorship available
