About the Role
This position leads customer-focused marketing initiatives on a global scale, aiming to deepen customer relationships, drive product adoption, and support retention through data-informed strategies and cross-functional alignment.
Responsibilities
- Develop and execute global marketing strategies that align with customer lifecycle stages
- Lead integrated campaigns to increase customer retention and expand product adoption
- Collaborate with regional marketing teams to ensure consistent messaging and localization
- Use customer insights and analytics to guide campaign development and optimization
- Manage cross-functional initiatives involving product, sales, and customer success teams
- Create compelling content tailored to customer segments and buyer personas
- Oversee the planning and execution of webinars, customer events, and digital outreach
- Track and report on campaign performance using key marketing metrics
- Identify opportunities to improve customer engagement across touchpoints
- Support the development of customer advocacy and reference programs
- Ensure brand consistency across all customer-facing marketing materials
- Coordinate with product marketing to launch new features to existing customers
- Drive demand generation through targeted nurture streams and email marketing
- Leverage marketing automation tools to scale customer outreach
- Stay current with industry trends and evolving customer expectations
- Manage marketing budgets and resource allocation for customer programs
- Partner with customer success to identify engagement gaps and solutions
- Develop customer journey maps to inform marketing strategy
- Facilitate feedback loops between customers and internal teams
- Promote thought leadership content through targeted distribution channels
- Ensure compliance with data privacy and marketing regulations
- Optimize customer communication cadence and channel mix
- Support global scalability of marketing initiatives
- Maintain a centralized calendar of customer marketing activities
- Contribute to long-term marketing planning and goal setting
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility based on location
Team
Part of the global marketing team working closely with regional and product marketing units
Why Join Us
- Opportunity to shape customer marketing strategy in a growing global organization
- Collaborative environment that values innovation and customer impact
- Access to advanced marketing technologies and analytics platforms
- Professional development and leadership growth opportunities
- Inclusive culture with a focus on work-life balance
Travel Requirements
- Occasional travel may be required for customer events, team meetings, or regional collaboration
- Travel expectations will be communicated based on role location and business needs
May be available depending on position and location
