Lead the future of mobile growth by shaping product and marketing strategy from the ground up. As General Manager, you'll own the full lifecycle of user acquisition, retention, and monetization for a fast-evolving mobile application serving global markets. Your decisions will directly influence business performance, scalability, and long-term success.
What You’ll Do
- Drive end-to-end growth strategy, aligning product development with performance marketing to maximize user value.
- Lead and inspire cross-functional teams in creative production, user acquisition, and growth marketing to deliver measurable results.
- Own P&L accountability, setting financial direction and optimizing for sustainable growth.
- Analyze performance data across product and marketing channels to identify scalable growth loops and high-impact opportunities.
- Optimize the acquisition funnel with a focus on META, Google UAC, and TikTok, refining targeting and creative strategies for maximum ROI.
- Manage product backlog priorities, balancing innovation with business impact.
- Design and refine monetization models through continuous experimentation and testing.
- Make rapid, data-informed decisions in a dynamic environment where agility and ownership are essential.
What We’re Looking For
- At least 3 years in leadership roles such as CPO, CMO, or senior marketing/product positions with proven impact on B2C digital products.
- Deep experience in performance marketing for mobile or web, particularly in Tier-1 markets, with advanced expertise in Meta Ads and complementary platforms.
- Track record of scaling user growth in the US and European markets using data-driven strategies.
- Strong analytical mindset—able to turn complex data into clear actions and business outcomes.
- Proven ability to lead teams, set direction, and execute quickly with full ownership.
- A business-first approach: every initiative must tie back to measurable value and growth.
- Comfort operating in fast-moving environments, adapting strategy in real time.
Why This Environment Works
We put customers first, work as one team, and take ownership of outcomes. Our culture encourages challenging assumptions and pushing boundaries to deliver real impact. With flexible scheduling and a supportive, collaborative atmosphere, you’ll have the space to grow and lead with confidence.
Benefits & Work Model
- Hybrid work setup with flexible scheduling to support work-life balance.
- 20 days of paid time off and 12 paid sick days annually.
- Company-paid national holidays.
- Comprehensive medical and health protection, including dental and pandemic-related coverage.
- Bonus program tied to performance.
- Commitment to professional development and career advancement.
